“You can get everything in life you want if you will just help enough other people get what they want.“ Zig Ziglar

When it comes to marketing events I have some very simple rules or beliefs that always hold true no matter the event. One of these rules is,

The Event Is Not About You!

No matter how much money you set out to make, how great you think your ideas are, or how much of a super star you want to become, the success of your event has very little to do with you.

Your profit and success hinges on the audience you are targeting and how well you cater to their every want and need. How great you make them feel, how open you are to their suggestions, learning what they love about events and staying away from what they hate.

It may sound like a tall order, putting your ego aside and giving into other peoples’ preferences, but if you want to be successful with your events and make money, you’re going to have to take YOU out the picture.

How do you find out exactly what people are looking for in events?

Here’s a couple of methods to get you started.

1. Here’s a thought, Ask them. Ask them exactly what they want to experience with an event. Ask people out at your events and at your competition’s events.

Ask people what they love, what they hate, how the experience can be improved, what they think about the entertainment, how they found out about the event and what makes them decide on which event to attend.

Now don’t bombard these people with questions like it’s an interrogation. Just have a normal conversation and you’d be surprised how much you will learn when you ask the right questions.

2. You can learn from your different event forums and message boards in you market by reading reviews on past, what people think about promotion companies and how people decide which upcoming events to attend.

There’s something funny about online forums and the online personas that frequent these communities. You find that people use these personalities to be brutally honest when giving their opinion about events, because they can hide behind an anonymous name.
Be careful though to notice the biases that groups of people may have to one promoter. This can skew what the real outlook of the event or promoter really is.

3. Another resource from these sites as well is the owner of the site. Because they are dealing with different promoters and events on a regular basis, they are more in touch with what people want and what they’re looking for in an event.

Just in simple conversation many will end up slipping you jewels of information that you may have never learned by being locked in your own little bubble. I have gotten a lot of insight on my market by keeping in touch with these website owners, which has also saved me a lot of money and time trying to compete in a saturated market.

Some of these things are simple, but we often overlook them and overcomplicate the whole event process. As you continue over time to tighten your event plan and formula, you will find that doing your research into your target market will help accelerate your success.

This will help you cut a lot of unnecessary work out and save you many lost hours of sleep trying to figure out how to please you audience.

Your focus should be on creating the best experience for your members so they always choose you when deciding to go out and so they bring more friends to enjoy this experience with them.

When you make the people your focus, you will get all the accolades, wealth and prestige that you are seeking.

TRENDS, Out!

Written by TRENDS for - EventMarketingTips.com. EMT is an outlet for all my latest lessons, adventures, interviews, resources, rants and more about Nightlife, nightclubs and more.

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